
Marketing eYe
a biztactics.com blog | by
Ankesh Kothari
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100% sales record
Jeffrey Gitomer writes about how his friend Gary Nowicki gets a sale everytime he does uses particular tactic. Receiving a 100% sales record is near impossible.
Consider this:
- A 2% response rate in direct mail advertising is considered awsome.
- Even great salesmen like Don Alm just close 1 out of every 3 sales.
And yet using one simple tactic, anyone can get a very high sales response. The tactic Gary uses doesn't cost much money. But it does require time. And thus is not recommended if you sell a product with a low profit margin.
The tactic instantly demonstrates your products, reduces the risk factor and allows you to build a bond with your prospective client at the same time. What is the tactic? Read all about it in this article:
100% sales secret
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Posted on 7/22/2004 | Permalink |
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