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Marketing eYe

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Bouncing the customers

Its a famous cliche: Customer is always correct.

But even discs and bars know thats not correct. Thats why they have bouncers who kick the rowdy customers out.

If you run a business for a long period of time, you are bound to get a few customers who eat up more of your time and resources than they are worth. Its best to have a system in place to "kick out" these customers away - nicely.

One way thats worked for me is just referring them to another company. Let them know "you might not be right for them" and that they should go to Joe Anonymous as he might be able to help them better.

One thing to remember is: never burn the bridges. Let the customer leave on a happy note. Because even bad customers talk!

Read what Best Buy is doing with their demon customers...


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Posted on 7/09/2004 | Permalink | |

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