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Coke vs Pepsi
Many a blind taste tests showed that people like the taste of pepsi better than that of coke. Yet coke out sells pepsi year after year. Your tongue prefers pepsi but your brain prefers coke. Do you know why?
A new study on neuromarketing shows why.
Using modern technology, peoples brains were scanned while they made decisions. When people drank their favourite cola, a region in their brains associated with rewards lighted up. This region lighted up in blind tests the most when people drank pepsi showing that people loved the taste of pepsi.
When people were told what they were drinking, their preference changed to coke and a region in their brains associated with higher thinking lighted up.
"The results showed that people make decisions based on their memories or impressions of a particular soda, as well as taste."
This means good news as well as bad news.
Bad news is: even if your product is better than your competitions, it will take a lot of effort for people to start buying your products if your competition has build a strong brand.
Good news is: if you have invested in building a great brand, your competition will have a hard time out selling you even if their products are better.
The lesson is: start investing in building a stronger brand and selling will become easier.
Email Post to a friendPosted on 7/30/2004 | Permalink | |
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