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The Godfather
Marlon Brando, who played Godfather, passed away yesterday. I haven't seen any other movie of his except the Godfather. And I loved the Godfather. Have watched it many a times.
And I learnt one of the most important marketing lesson in that movie. Don Corleone (played by Marlon Brando) was a poor immigrant. He grew up in poverty and yet soon became very rich, successful and powerful. He had a lot of clout amongst the politicians and the policemen. How he succeeded can be summed up in 2 lines from the movie:
"They'll never go for it, Pop."
"I'll make them an offer they can't refuse."
Thats the secret of growing rich: make an offer people can't refuse. While writing a salesletter, or selling face to face, or even while selling through phone - just ask: How can you make the other person an offer he can't refuse?
- Offer a free trial.
- Give a money back guarantee.
- Give them double the money back guarantee.
- Pay the shipping fees too.
Risk reversal is of prime importance. Let there be no risk in the offer and your profits will increase.
- Accept money in installments.
- Hook people up with credit and loans.
- Tell them how they can make money before they have to pay you.
- Or tell them that they can see the benefit for themselves and you will encash the cheque only after 30 days.
Just ask yourself how you can "make an offer they can't refuse."
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Posted on 7/03/2004 | Permalink | |
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