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How to get free publicity
People pickup a newspaper to read news. Not ads. And so a small blurb about your company written for free in the newspaper will bring in a better reponse than a quarter page paid ad. In today's Early to Rise newsletter, there is a guest article that reveals how you can receive free publicity from a newspaper:The article goes on to talk about how Paul Lawrence received 200 inquiries in one single day for his ballroom dance classes. Read the entire article by clicking here. (scroll down a bit for the article.)The trick to having the media to pick up your story is to get them to see you as news. Basic guidelines for doing this include:
- highlighting the way your product/service is part of a hot trend
- being timely -- for example, sending out news about your innovative dating website in time for a Valentine's Day story
- using recent studies to prove how your product/service helps people -- especially the people who are the readers of the publication you're aiming at
Email Post to a friendPosted on 7/16/2004 | Permalink | |
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