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Lose fat 6,000 feet above earth

Fitness expert David Barton teaches exercises to passengers aboard a Song airlines flight.

What can people do while in air?

They can eat.
They can watch movies.
They can listen to radio.
They can sleep.

What else?

Why not pickup a hot trend and make money doing it?

Why not make people exercise and charge them $8 a pop for equipment and instructions?

Thats exactly what JetBlue and Song airlines are doing.

The best part of the whole idea is: when one person exercises, 9 others sitting around him can observe him. And when they see a person trying something new, they will want to try something new too. The airlines are selling the service without any work. A demonstrable idea sells itself.

And the word of mouth advertising this idea will generate is enormous.
 
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Posted on 7/16/2004 | Permalink | |

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