
Marketing eYe
a biztactics.com blog | by
Ankesh Kothari
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Lose fat 6,000 feet above earth
What can people do while in air?
They can eat.
They can watch movies.
They can listen to radio.
They can sleep.
What else?
Why not pickup a hot trend and make money doing it?
Why not make people exercise and charge them $8 a pop for equipment and instructions?
Thats exactly what JetBlue and Song airlines are doing.
The best part of the whole idea is: when one person exercises, 9 others sitting around him can observe him. And when they see a person trying something new, they will want to try something new too. The airlines are selling the service without any work. A demonstrable idea sells itself.
And the word of mouth advertising this idea will generate is enormous.
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Stay tuned for some very exciting news... am working on a new project :)
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Posted on 7/16/2004 | Permalink |
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