|
Subscribe
to Business Bullet
|
Napoleon Dynamite
One easy way of increasing revenues is to make people use your products more than once.
- Restaurants provide good service so that people come and eat again.
- Dentists ask you to visit them once every year - even if you have perfect teeth.
But its much harder for the studios to make you see the same movie again. Very few people would go to the theatres to see the same movie twice. When 1-2 new movies release every week, why would some one go to theatres to watch an old movie?
The movie studios know that there is profit to be made in showing the same movie twice to people. And so they used to add special scenes and behind the camera scenes in their DVDs to entice people buy the DVDs even if they had seen the movie in the theatres.
And now, Fox studios has copied the same tactic others used to sell DVDs to make people go and watch the same movie twice in movie theatres. Fox released their new movie, Napoleon Dynamite, on June 11. And if you go and see the movie now, you will find that the movie is longer with more scenes than before. Fox has added a 5 minute epilogue to entice fans to come back for a second showing. This scene was just shot 4 weeks back!
Fox had earlier changed the ending of their movie "28 days later" and increased the box office life of the movie.
Read all about it in this article by Time magazine.
Read more about the other 4 tactics Fox has used to earn more from Napoleon Dynamite.
Points to ponder:
How can you make clients come and use/see/buy your products again and again?
Email Post to a friendPosted on 7/19/2004 | Permalink | |
- Read the Click to read New Posts
 |
biztactics.com quick & effective small business marketing tactics |
Marketing eYe:
- Can see the hidden tactics that made other products profitable
- Will reveal those tactics to you on this blog
Click "CTRL + D" to bookmark the marketing eye blog
Top 5 posts
Read these first - The essential Marketing eYe Posts
Sponsors
Text Link Ads script error: local_176136.xml does not exist. Please create a blank file named local_176136.xml.