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One man marketing machine

Interesting article about how Andy Hyman generated $4.2 millions in revenue in 2003. Without any contacts, he reaches celebrities. And the celebrities spread the word about him.

An excerpt from the article:

Exhibit A: the visiting NFL team. Hyman sometimes rents a limousine to pick up a limo-load of players at their downtown hotel. The limo ferries them to his Buckhead store, which sells throwback jerseys, caps, jackets and other sports items recalling bygone days.

"It's a two-hour rental on the limo, but the guys end up spending thousands."

Read the entire article: One man marketing machine - Andy Hyman.

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Posted on 7/28/2004 | Permalink | |

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