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Perfect Timing
I saw Fahrenheit 9/11 by Michael Moore recently. And I started thinking on how timing has played a terrific part in making that movie the most watched documentary!
The documentary wouldn't be a hit if Michael Moore would have made it 6 months late. And even if he would have made it 6 months early, it wouldn't have been such a big hit. But Michael Moore released it right in the middle of election campaigns. The timing was simply perfect.
The timing plays an extremely critical role in the success of a business. Get your timing right and you will receive tons of free publicity.
The best way to get your timing right is to keep tabs on what is going to be hot:
Two examples of how to use timing to your advantage:
- During the recent mars viewing, a palm reader sent press releases to the media. His press release, although not very well written got picked up by many. People were searching for super natural news at that time and palmistry made a great fit.
- A pizza place ran a marketing campaign during valentines day: they gave away one free rose with every pizza ordered on 14th of february. Their sales hit the roof!
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Posted on 7/28/2004 | Permalink | |
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