
Marketing eYe
a biztactics.com blog | by
Ankesh Kothari
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Pokia
Nicolas Roope observed: "Ten years ago, we were all excited by cellphones because they were new ... manufacturers and designers alike responded to this excitement by designing them as futuristic and sci-fi. Now, 10 years later, they're still stuck there."
And so he created Pokia (picture above). And sold it on ebay for $140!
While Pokia will never become more than a fad, it shows how similar all the cell phones are. All are going for the futuristic look. A cellphone company could make a killing designing retro cell phones or luxurious cell phones or cellphones only for women...
Points to ponder: are you thinking like your competition too? How can repackage your products for a particular target audience and leave your competition behind?
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Posted on 7/09/2004 | Permalink |
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