Marketing eYe

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Political party reaching more people

Republican National Committee started an online affiliate program that pays 30 cents of every dollar a referral donates.

(Whats an affiliate program? Affiliate Programs are a way for you to sell another company's products or services and receive a commission.)

From republicans point of view, an affiliate program is a good way to reach more people. But some people are saying its unethical to provide incentives to people to promote a party.

Ethical or unethical, the move is sure going to get some free publicity for the republicans.

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Posted on 7/10/2004 | Permalink | |

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