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Short copy vs Long copy
The camp has always been divided. Some copywriters say: "the more you tell, the more you sell." Others say "the more you tell, the more you bore."Finally, its been decided which copy works best: long or short.
In one word: neither.
"Trying to judge the persuasiveness of copy by it's length is like trying to tell how fast a car is by looking at the color of its paint."
Read about the funny fight that lead to this conclusion at Persuasion architect.
Email Post to a friendPosted on 7/20/2004 | Permalink | |
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