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Slogans - hot or not?
Does a company need taglines and slogans? An article by David Vazdauskas says a brand doesn't require a slogan.He makes some good points. Most of the slogans are useless. They are way too general to differentiate a brand. You take 5 companies and interchange their slogans, no one would even notice.
Slogans like
"We exist to give customers pleasure"
"Good devices. Good Life"
"For leaders who care"
are flooding the marketplace. But they don't help a brand at all.
Read the entire article here.
My opinion? Mediocre slogans don't help. But good slogans can help people in remembering the brand. And the best tag lines are ones that have the brand name in the tag line. If the tagline doesn't have the brand name in it, it will need a lot of advertising for the tagline to register in peoples minds.
My favourite tag line of all time?
There are somethings in life that money can't buy. For everything else, there is MasterCard.
Resources:
Slogan hall of fame
Learn how to create killer slogans
Email Post to a friendPosted on 7/10/2004 | Permalink | |
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