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"Will work for food"
Heinz is running a contest: "say something ketchupy." They asked customers to give Heinz a funny punchline.
They received some really funny responses like:
"Meatloaf enhancer"
"First aid for food"
"Complete recipe, just add food"
(more...)
This contest did take money to run. And the benefits this contest provides?
1. It makes customers loyal. It allows customers to connect with the product. Customers become loyal when their input is encouraged.
Paul Williams on Brand Autopsy says: "Heinz turned a chore of low excitement into something fun. I found myself moving bottles around on the shelf to find the label that I liked best."
2. It creates free publicity for Heinz. Contests always have the ability to generate free publicity.
Email Post to a friendPosted on 7/07/2004 | Permalink | |
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