
Marketing eYe
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Ankesh Kothari
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Disgusting piece of art
Proof that you can sell anything!
I just read about an Italian artist named Piero Manzoni. In 1961, he got a unique idea for creating art. He canned his feces in tins - yuck! 90 tins each containing 30 grams of feces to be exact.
Over the years, 45 tins exploded!
The other tins have been sold for tons and tons of money. At the height of his fame, one tin sold for $75,000 in 1993. In 1998, it seemed like his fame had declined a lot and one tin just got $28,000. The demand seems to be back in his favour when another tin (tin # 004) was traded for $38,000 in 2002.
Comparison: 30 grams of gold was just valued over $300 in 2002. And Piero's crap sold for more than 100 times the value of gold!
It just shows that people will buy anything if its scarce enough and is sold as art.
Points to ponder:
Can you decrease the supply of your products to charge a higher rate for it?
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Posted on 8/08/2004 | Permalink |
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