marketing eye
Marketing eYe

a biztactics.com blog | by Ankesh Kothari

Also read: Marketing Stories


Subscribe to Business Bullet
Receive blog updates And hidden articles


 

Disgusting piece of art

Proof that you can sell anything!

I just read about an Italian artist named Piero Manzoni. In 1961, he got a unique idea for creating art. He canned his feces in tins - yuck! 90 tins each containing 30 grams of feces to be exact.

Over the years, 45 tins exploded!

The other tins have been sold for tons and tons of money. At the height of his fame, one tin sold for $75,000 in 1993. In 1998, it seemed like his fame had declined a lot and one tin just got $28,000. The demand seems to be back in his favour when another tin (tin # 004) was traded for $38,000 in 2002.

Comparison: 30 grams of gold was just valued over $300 in 2002. And Piero's crap sold for more than 100 times the value of gold!

It just shows that people will buy anything if its scarce enough and is sold as art.

Points to ponder:
Can you decrease the supply of your products to charge a higher rate for it?



Email Post to a friend

Posted on 8/08/2004 | Permalink | |

This page is powered by Blogger. Isn't yours?

 
biztactics.com logo   biztactics.com quick & effective small business marketing tactics

Marketing eYe:

  1. Can see the hidden tactics that made other products profitable

  2. Will reveal those tactics to you on this blog

Click "CTRL + D" to bookmark the marketing eye blog

Add to My Yahoo!

Subscribe with Bloglines



RSS link

What is RSS?

Top 5 posts
Read these first - The essential Marketing eYe Posts

  1. The Godfather
  2. Perfect timing
  3. Napoleon's secret
  4. Alexander
  5. Reflection

Sponsors

Text Link Ads script error: local_176136.xml does not exist. Please create a blank file named local_176136.xml.