|
Subscribe
to Business Bullet
|
urinal ads
"(In a restroom) if you start looking to either side you will be accused of being a pervert." - Dick Enrico.
Taking full advantage of this situation, Tony Jacobson and his partner Jim Arabanos started selling adspace above urinals in good restaurants and nightclubs. In 2000, they sold that company for a reported $20 million.
But Tony Jacobson is now back. With a better more expensive option: he started installing liquid crystal display screens that show ads constantly!
The reported cost of each screen is around $5,000! Which makes this medium of advertising a bit more expensive than just showing print ads above urinals.
Read more: Urinal ads
Why would any company advertise their products in a urinal and form a negative mental association in the minds of the prospective customers beats me. I would never want my products be associated with restrooms!
Email Post to a friendPosted on 8/03/2004 | Permalink | |
- Read the Click to read New Posts
 |
biztactics.com quick & effective small business marketing tactics |
Marketing eYe:
- Can see the hidden tactics that made other products profitable
- Will reveal those tactics to you on this blog
Click "CTRL + D" to bookmark the marketing eye blog
Top 5 posts
Read these first - The essential Marketing eYe Posts
Sponsors
Text Link Ads script error: local_176136.xml does not exist. Please create a blank file named local_176136.xml.