|
Subscribe
to Business Bullet
|
Want to be an airplane designer?
Now you can tell Boeing how to design their planes. Sign up here and let them know what they should build in their new airplanes.Thanks to the Church if the Customer blog for the tip.
This move, if well publicised by Boeing through press releases, will help them in 2 ways:
- They'll know what travellers want and thus end up making better airplanes
- The travellers will build a bond with boeing.
A better idea might be to allow the managers, engineers and even accountants of the airline companies to recommend their ideas to Boeing. This way, they'll end up building bonds with people who can directly influence the purchase of their expensive planes!
For eg: if you are making a toy for kids aged 7-12, you could ask them for their suggestions. But they are not the ones who will pay the cash. They might suggest you make toy cars that go at 10 miles an hour. But a parent, who actually pays the cash, might never buy such a toy!
Action summary:
Build a bond with the people who will buy your products. Involve the people who will make the buying decisions with your product. Let them give their suggestions about your product.
Related reading:
Marketing Hotsheet # 3, story # 03e: "Squeezing the Hollywood brand"
You can read it by going to MarketingHotsheet.com and scrolling down a bit.
---
Also visit Glenn Osborn's WeirdNLP site and subscribe for his free newsletter (scroll down to the bottom left of the page to subscribe). Glenn provides some amazing ideas that you can use to make a hell lot of money. But you need courage to use his unusual sneaky ideas. They are seriously weird.
Also read Glenn's sales letters. They are the most captivating sales letters Ive ever read. Read them. And learn from them. See how Glenn uses the words to make people buy.
Link: WeirdNLP
Email Post to a friendPosted on 8/09/2004 | Permalink | |
- Read the Click to read New Posts
 |
biztactics.com quick & effective small business marketing tactics |
Marketing eYe:
- Can see the hidden tactics that made other products profitable
- Will reveal those tactics to you on this blog
Click "CTRL + D" to bookmark the marketing eye blog
Top 5 posts
Read these first - The essential Marketing eYe Posts
Sponsors
Text Link Ads script error: local_176136.xml does not exist. Please create a blank file named local_176136.xml.