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Post-it notes marketing
A Sweden scuba diving company is using post-it notes to promote their services. They stick hand written post-it notes on Post Boxes and ATM machines. The post-it notes read: "Remember! Take classes and begin scuba diving" and is signed with a link to their website.Very creative way to win some attention. The marketing tactic would work wonders if run simultaneously with a TV or radio campaign. The TV campaign would build mass awareness while post-it notes would be a cheap and effective way to remind people to take action.
Thanks for Ad-Rag for the tip. Read the entire article:
Post-it notes remind you to learn to Scuba Dive
(They've a few pics you might want to see)
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Nifty article by Harvard Business Scchool:
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