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Holiday Spice
Pepsi kick starts the holiday season with a new "limited edition" holiday product appropriately named: Pepsi Holiday Spice. Pepsi Holiday Spice is available in bottles as well as cans, from now upto the end of the year. Pepsi will support the product laucnh with 15 second TV ads.
John Moore of Brand Autopsy fame says that Pepsi Holiday Spice tastes highly ok. But all in all, I think its a good move.
Because of the scarcity factor (the flavour won't be available after the year ends), people will buy it atleast once to give it a try. Pepsi might just get a bigger piece of the pie during the holidays.
Points to ponder:
- How can you come up with a holiday product and create a limited time scarcity?
Email Post to a friendPosted on 11/16/2004 | Permalink | |
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