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Marketing eYe

a biztactics.com blog | by Ankesh Kothari

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Red Bull Car



A reader sent me this picture and its so cool that I had to share it.

Red Bull has a fascinating story. They had a disastrous launch in 1984. In 1987, they finally got permission from the government to sell the energizing drink. Today, they sell almost 2 billion cans a year all over the world. This is an amazing feat considering its still banned in many countries - including France.

Maybe it has something to do with the fact that almost all of the 2,000 Red Bull employees are marketing experts. Red Bull outsources most of its production and distribution activities.

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Posted on 11/30/2004 | Permalink | |

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