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4 point selling formula
David Garfinkel shares Ted Cooper's 4 point copy formula on his World Copywriting blog:1. Make a Promise
2. Prove It
3. Ask for Action
4. Leave Everything Else Out
--If you review failed ads, you'll find that almost all of them miss one of the 4 points. Some won't make a strong promise. Some won't give proof. And many just don't ask for action.
There are a few minor points like how to win attention, and how to close effectively, but if you remember and follow this 4 point formula while creating your marketing message, you'll be able to sell a lot more of your products!
Email Post to a friendPosted on 12/21/2004 | Permalink | |
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