|
Subscribe
to Business Bullet
|
Copywriting - AIDA formula
If you can sell through paper, you can sell through any other medium. Be it telephone, internet, tv, radio, even face-to-face.That is why you should invest some time in learning the basics of direct mail copywriting.
The one book that I recommend you get is "Advertising Secrets of the Written Word" by Joseph Sugarman. (That is the book I referred to before writing the new sales letter for MarketingHotsheet.com yesterday.)
It's the best book to learn the basics and write a effective sales letter.
If you don't want to read that book, there is another easy system to write sales letters. Just follow the AIDA formula.
Chances are you might have already heard about the term AIDA. Every marketing 101 course talks about it. It simply stands for:
Attention
Interest
Desire
Action
How to follow the AIDA formula while writing a sales letter?
1. Gain readers Attention (through headline, sub headline, picture, caption)
2. Arouse Interest (through the first line, the second line, the first paragraph, the second paragraph)
3. Stimulate Desire (with your product benefits, the testimonials and the case studies)
4. Ask for Action (price comparison, ask for sale, give them a reason to buy now)
Thats it. Simply follow each step, and you'll end up with a good sales letter.
Can you figure out how I followed the AIDA formula while writing this salesletter?
Blast from the past:
Email Post to a friendPosted on 4/11/2005 | Permalink | |
- Read the Click to read New Posts
 |
biztactics.com quick & effective small business marketing tactics |
Marketing eYe:
- Can see the hidden tactics that made other products profitable
- Will reveal those tactics to you on this blog
Click "CTRL + D" to bookmark the marketing eye blog
Top 5 posts
Read these first - The essential Marketing eYe Posts
Sponsors
Text Link Ads script error: local_176136.xml does not exist. Please create a blank file named local_176136.xml.