Marketing eYe

a biztactics.com blog | by Ankesh Kothari

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Shoeshop Marketing

A shoeshop owner was dismayed when a competitor selling similar shoes opened next-door to him, displaying a large sign proclaiming:

"Best Deals"

Not long after he was horrified to find yet another competitor move in next-door, on the other side if his store. It's large sign was even more disturbing:

"Lowest Prices"

After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read:

"Main Entrance"!

Action Summary:

hmm... I'm still thinking about one. Better access to your product or store beats better advertising?

(btw, my Hungarian friend and marketer - Wolf Gábor - first narrated this joke to me. If you read Hungarian, check out his interesting site)

--

(I am behind in my emails, in my readings and even my blog posting! What have I been upto lately? I just moved apartments. And am also working on a new project - digging a well - sort of. Will tell you more about my exciting new project in a few days time. In the mean time, I've lined up a guest author to blog over here. And will also post something interesting on Monday.)

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Posted on 5/08/2005 | Permalink | |

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