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Shopping Revolutions
A shopping revolution is building up. People want easy accessibility. They want to be able to find your products easily. And they want to be able to order your products easily.And the modern technology is making it possible for savvy marketers to provide easy access to people.
2 articles that came across my desk today:
T-Commerce: How people can buy products advertised on TV with their remotes
BuyPods: An iPod like product that allows people to scan the products they want in stores, which will then be shipped to their homes
And, some time back, Fingerprint pay system: How people can pay with their fingers instead of credit cards
You might not be able to implement these cutting edge technologies right away. That doesn't mean you can't improve the accessibility for your products. You can still take small steps like:
- Stop asking people to fill in their entire history while they buy
- Don't provide a 7 step shopping cart system online
- See if you can take your services mobile. Can you make home calls?
- Provide a home delivery option for your products so that people don't have to carry all the items they have bought while they continue their shopping
Email Post to a friendPosted on 5/26/2005 | Permalink | |
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