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Marketing eYe

a biztactics.com blog | by Ankesh Kothari

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Darwin's Secret to Success


Charles Darwin: evolved out of a monkey.

From a recent article in Psychology Today...

"For two decades, Charles Darwin suffered crippling anxiety whenever he so much as imagined publishing his theory of natural selection. The quiet naturalist agonized about how his true beliefs on speciation would affect his standing among his Victorian peers and super pious wife: "It is like confessing a murder," he wrote to a friend.

Only when the young scientist Alfred Russel Wallace nipped at his heels with a nearly identical theory did Darwin set aside his work on barnacles and publish On the Origin of Species, securing his place in history with the slenderest of leads.

The greatest thinker of the 19th century came close to being remembered as a footnote in the study of arthropods, solely because he feared disapproval."


Wow. Isn't that scary? How many times have you though: "what will my friends and family think of me if I do this?" How many times have you allowed the fear of your social standing stop you from taking action?

If you let fear control you, you'll remain mediocre (sic).

The solution, as Darwin forcefully found out, is simple: Benchmarking.

By observing someone who is actually taking action, your fears will wither away - and you'll start taking action too. Because nothing is better in inspiring you to take action than seeing a competitor getting ahead while you lag behind.

Question: How did Toyota become one of the biggest car manufacturers today? Answer: a few years back, their entire mission statement was 2 words long: "Beat GM."

What is your get-off-your-ass-and-take-action mission statement?
Beat _______

Action Summary:

Mark out a competitor. Observe her. Learn her ways. And then decide to be better than her in "everything" she does.



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Posted on 6/06/2006 | Permalink | |

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