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Scentvertising
New Technology is finally allowing marketes use the power of smell to sell more products.1. Scent in an ice cream shop
Emack & Bolio's - an ice cream chain - experimented by using the scent of waffle-cones in one of their outlets. Their sales jumped by 33%!
They used ScentAir.com's $100 a month equipment to spread the scent all around their shop.
2. Scent at the bus stop
Via TrendHunter: "Familiar with the “Got Milk?” ads? The people at Arcade Marketing just took the ad campaign to a new level. Using a new technology called “Magniscent” they made scented bus shelters. “what goes better with chocolate chip cookies than a big glass of cold milk?” The idea was to attract people’s attention using the scent which is emitted from a special adhesive strips that has the aroma of chocolate chip cookies. Great smelling bus shelters are the new trend!"
Labels: Arcade Marketing, Emack and Bolios, Got Milk, Magniscent, Scent, ScentAir, Scentvertising, Smell Advertising
Email Post to a friendPosted on 12/15/2006 | Permalink | |
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