Marketing eYe

a biztactics.com blog | by Ankesh Kothari

Also read: Marketing Stories

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Voyeur Ads

Instead of dropping off fliers and leaflets that get discarded, marketers are starting to stick "peep hole" voyeur ads.

Papa Johns attaches a sticker over the peep hole that shows a pizza delivery guy with their phone number!

German catalog company Otto uses a sticker with a model holding their catalog. They however showcase their phone numbers at the back of the sticker instead of the front side.

(The back side reads "The new Otto Catalogue has arrived. Order now xxxx-xxx xx")

Via: Adverblog

Labels: Otto Catalog, Papa Johns, Peephole ads, Voyeur Ads