Marketing eYe

Subscribe to Business Bullet
Receive blog updates And hidden articles

Sneaky Way of Increasing Sales

How much popcorn can you eat if its served to you in a big tub?

Two food statistics for you:

Container size influences how much we eat: Moviegoers given five-day-old stale popcorn still ate 53% more if it was served in a big bucket than a small bucket.
We eat more if the evidence is removed: In a study of chicken-wing eaters, waitresses removed the bones from half the tables while letting them stack up on the other half. The diners who still had piles of bones on their plates ate 28% less.

Action Summary:

A sneaky way of increasing your sales is by simply providing shoppers with larger shopping carts.
A huge department store near my house has a very unique policy - no shopping carts. You evaluate/try on the products and ask the salesperson that you would like to buy it. The salesperson keeps that product aside and gives you a receipt. At the end, while checking out, you get your products when you make the payment. People usually end up buying more than they would have - because they don't have to carry the products around.

(Food statistics by the Big Picture blog)