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Starbucks Marketing: How To Make People Buy Again
Starbucks annual sales revenue may be in the doldrums. But some of their recent marketing activities is worth paying attention to.
People who have a registered Starbucks card received the following email:
Subject: Psst. Save on an afternoon treat at Starbucks
Today's morning receipt is your ticket to an afternoon treat.
Hot days are here. So as a card rewards member, we thought you
should know about a cold, delicious way to get away.
Starting today, we'll be serving your favorite Grande (16 fl oz)
cold drink for only $2.
Just visit any participating Starbucks location after 2 p.m. with
that day's morning receipt. And start looking forward to a cool,
afternoon break.
Find a Store:
http://www.starbucks.com/retail/find/default.aspx
Make a purchase at Starbucks before 2 p.m. and then bring your
receipt back to any participating Starbucks the same day, after 2
p.m., to get one Grande (16 fl oz) cold drink for $2 plus tax, if
applicable. Limit one drink per receipt. Offer subject to change.
Cannot be combined with any offers or discounts. Void where
prohibited. Limited time offer. Program date 8/5/08 to 9/2/08.
Offer not valid at Barnes and Noble Cafes.
Email Post to a friendPosted on 8/27/2008 | Permalink | |
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