
Marketing eYe
a biztactics.com blog | by
Ankesh Kothari
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Beamvertising

A chewing gum company in Holland known as SportLife projected moving pictures of a skateboarder on outer walls of buildings in various cities in Netherland!
They placed the projector in a van and drove the van through the streets - while the projector showed a person skateboarding on the walls. Their campaign received a lot of attention from pedestrians and other drivers.
You can watch a 44 second video of the campaign on youtubeLabels: Ad projection, Beamvertising, Chewing Gum, Guerilla Marketing, Holland, Sportslife
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Posted on 1/02/2007 | Permalink |
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