Selling cakes is never easy.
Any one can learn how to bake cakes and start their own business from
home. The starting costs are low and the profit potential is high. But
this leads to intense competition.
To beat the competition, one bakery implemented a low cost tactic that
immediately increased its sales. The bakery started giving away free
balloons to everyone who ordered cakes from them!
People order cakes to celebrate. And balloons go well with celebrations
too. The cost to give away balloons was miniscule but the sales that
the free give-away generated were insane! The bakery cut down on its
advertising costs and instead invested in giving away balloons for free.
And the awesome part was: They
used balloons as advertisements! All the balloons had the name and the
phone number of the bakery printed on them.
Checklist:
A good bonus can sway people to buy from you instead of your competitors.
What low cost item can you give-away with your product?
