An egg is an egg is an egg,
right? Not anymore. Some smart people have figured out how to re-position
the white eggs to earn more money.
Some people feed their chickens a vegetarian diet and sell the eggs
for a higher amount by marketing them as being lower in cholesterol.
Some people feed their chickens an algae-rich diet and sell the
eggs for even more, by marketing their high omega-3 levels.
These designer eggs sell for 1-3$ more per dozen than the ordinary
eggs! Some people sell eggs for more even though their eggs don’t
have any special quality. They differentiate themselves by saying their
chickens were left open to roam around and thus were more happy. Same
eggs, more money.
Little changes lead to huge profits. A small change is all you need
to differentiate yourself from your competition. A small change can
provide you with a killer USP. And enable you to earn a lot more.
Checklist:
If eggs can be differentiated, anything can. How can you differentiate
your product?
You don’t need to invest a lot more or spend a lot of time
and effort to differentiate yourself from your competition. Just a
small twist is all you need.
Can you change something in the way you manufacture your products?
