Give
an outrageous
name to your products
for no cost publicity
- Lorenzo Cristaudo, who owned a restaurant in Carbondale, IL named
his pies "Ryan Pies" after governor Ryan was hit with a
pie...and...
- www.StarSpangledIceCream.com named their ice creams "Iraqi
Road," "I Hate The French Vanilla," "Smaller Govern
Mint" and "Nutty Environmentalist."
- Someone named his fries "freedom fries" instead of french
fries...
These companies are benefiting from a ton of media attention. And the
result is a quick boost in sales just for naming their products outrageously.
Checklist:
- Piggy bank on the current news. Open your daily newspaper today
and read it for 15 minutes absorbing every news article.
- Then connect your product with one news story that clicked your
fancy.
- And then send press releases to the media for free publicity.
[This article is licensed under a Creative
Common Lisence]
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Snip:
- Name your products outrageously
- to receive free publicity
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