The
Gold ain't in them hills,
it's in yer backyard!
This is how TV stations work:
they buy programs from the studios and air them all over. They insert
gazillions of ads between the programs and earn millions from ad revenue.
Then came along a few rating companies like Nielsen who used to track
what people actually view. These ratings companies told the truth: people
go clickety-click when ads are aired during the programs. The companies
that paid millions to the TV stations to view their ads demanded lower
rates. This was bad news. The earnings went down. What’s more,
the stock prices dived south too.
The TV-industrial complex was
in a lurch. What were they to do? Some started making their own programs.
Some thought of converting to pay per-view. But these plans meant a
lot of effort in time and financial investment.
Fortunately, a smart executive thought up a plan that would lead to
a boost to their revenues: Let's sell the programs too. The TV stations
started making DVDs of their programs and sold those DVDs during the
programs itself. Millions of fans ended up buying those DVDs! The TV-industrial
complex started making money from the material for which they had to
pay money before. They created another stream of income from nowhere.
Action
summary:
You too can create another stream of income from your current business
without much work.
Take a close look at what you are doing or selling. You could reate
an info product showing people how you manufacture your products.
Or how you sell your products.
biztactics.com quick &
effective small business marketing tactics
Snip:
When rating companies like Nielsen showed that not many people watch
ads on TV, the ad rates fell down. And TV stations lost a lot of revenue.
But some smart executive thought of an idea to solve the problem:
they started selling DVDs of the programs. This packaging of programs
increased their revenue and made up for the loss due to decreased
ad prices.
Create another stream of income by repackaging your current products.
Subscribe
to Business Bullet newsletter:
And receive similar business marketing stories
earlier than anyone else
People
who liked this article also liked:
site content - tips, tactics,
stories, articles, reports, resources, newsletter...
